NOT JUST SPACE
Translating ideas into spaces,
materials and objects

FOR DESIGNERS

creative direction
& concepts.

COMMERCIAL

retail & spatial identity.

HOSPITALITY

hotels & experience
design.

PRODUCT
Collection 2022 Queen Esther
Inspired the Jewish story
shop

Gray White Blanket

Blanket · 240×180 cm · wool/cotton

Black & Brown Blanket

Blanket · wool · leather strap

Queen Esther

Textile collection · 2022

works
Between Choice And Creation
Sunstare

Sunstare

Brown Sunstare

Brown Sunstare

Dark Heart

Dark Heart

Bright Heart

Bright Heart

CONTACT
The Studio

SHIRA
MOYAL

A studio developing a design language for spaces — through architecture, furniture, textile and product. Textile and furniture aren't decoration; they're how a space gets identity, structure and memory.

not just space

We design and plan spaces through furniture, textile and product — creating a singular language that ties architecture, material and experience together.

Our belief

A space isn't built from walls alone — but from the soft layers you touch and remember.

For us, textile is not just fabric. It is a planning tool. It can soften, define, divide, lead the eye, create intimacy, signal luxury or make a space memorable. Together with furniture and product, it becomes part of the architectural language of a place.

We work with designers, architects, businesses and brands to develop unique solutions — tuned to each project's character, audience and the experience it wants to create.

How we work

The Process

Studio & Community

A world of material, collaboration and people who make.

shira moyal isn't only a service — it's a creative world. We work shoulder to shoulder with designers, architects, brands and makers, and we believe the strongest material language is one that's built together.

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Collaborations

Joint collections and projects with brands and studios — like Tzemer × Shira Moyal — where two design languages become one.

Open Studio

A working studio open to designers, architects and brands — bring a space, a brief or a material question, and we develop it together.

Creative Network

A growing network of makers, weavers and creatives around material, textile and art — the people behind every piece.

let's build
your space
The Portfolio

WORK

Not a gallery — a portfolio. Spaces, collections and collaborations where furniture, textile and material become the identity of a place. Each entry shows what was developed: space, textile, furniture, collection or material language.

Collaborations & Community

Built with others

Brands, designers, architects and makers — every project is a collaboration. Meet the studio world →

your space,
a signature
See the materials & language behind it
Explore Materials →
More work

Next projects

Material Language

MATERIALS

Material as a planning tool. Not a catalogue — the studio's material world: textile, upholstery, textures, palettes and the motifs we develop and repeat across a space.

A living library of the studio's material language — patterns, textures, colour and the graphic motifs we repeat to give a space identity and memory.

the studio's graphic motifs

Textile

Hand-woven and custom textile — the soft structure of a space.

Jacquard Weave
cotton / wool blend
Stripe Study
natural yarns
Layered Throw
wool
Soft Geometry
cotton

Upholstery

Furniture as surface — texture, hand and tone.

Boucle
seating
Velvet
lounge
Brushed Wool
custom
Linen Weave
daybed

Palettes

Colour as atmosphere — each palette built for a space.

Sunstare
earth · sage · ochre
Desert
warm monochrome
Night Garden
deep · jewel
Bright
playful pastel

Motifs

A repeating motif is how a space remembers itself.

Sunstare

A central sun anchored by a geometric border — the eye's resting point.

Brown Sunstare

The same logic in a warm, earthen key — calm and grounding.

Dark Heart

Figures and hearts in a darker register — intimacy with depth.

Bright Heart

Colour and rhythm — character that softens a minimal room.

from material
to space

Every texture, colour and motif is chosen for what it does to a room — how it leads the eye, sets the mood and carries the brand.

What We Do

SERVICES

Three ways we work — for designers, for business, for hospitality. We develop furniture, textile, upholstery and bespoke pieces that give a space a distinct, memorable language.

Textile and furniture aren't added to a space — they're how it gets identity.
Select a track ↓
not just space

Not sure which track fits you? Let's start with a conversation.

Objects & Collections

ART
PRODUCT

Objects that carry the language. Hand-woven rugs, blankets and pieces — each one a motif, a material and a story you can live with. Featuring the Queen Esther collection.

Sunstare

Hand-woven rug · earth & deep green
Collection of the studio

Brown Sunstare

Hand-woven rug · warm monochrome
Collection of the studio

Bright Heart

Hand-woven rug · pastel & black
Collection of the studio

Dark Heart

Hand-woven rug · deep & jewel
Collection of the studio

Queen Esther

Textile collection 2022 · inspired by the Jewish story

Gray White Blanket

Blanket · 240×180 cm · wool/cotton
made by hand,
made to stay
Journal

THOUGHT
& WRITING

How we think about space and material. Short essays on the ideas behind the work — why textile is architecture, and how a motif becomes memory.

01 · Manifesto
Not Just Space
Why a room is never only walls, floor and light — and what the soft layers really do.
02 · Material
Textile Is Architecture
Fabric as a structural, not decorative, decision — defining, dividing and leading the eye.
03 · Method
The Motif As Memory
How a repeating motif gives a space identity — and makes people remember it.
04 · Process
Material Before Decoration
Starting from the space itself — structure, audience and feeling — before a single object.
Boutique

SHOP

Hand-woven rugs, blankets and the Queen Esther collection — each piece an object, a material and a story. Presented like a gallery, made to live with.

The collection

More from the collectionView all →

CONTACT

Studio

shira moyal · NOT JUST SPACE
Tel Aviv, Israel

Talk to us

shiramoyal@shiramoyal.com
+972 50-000-0000

Follow

Instagram · @shira.moyal
Pinterest · Behance

For

Designers · Architects · Stores & restaurants
Hotels · Brands · Concept projects

Shira Work Services Shop Art Product Thought & Writing Contact
MOCKUP · v4